Is Site Speed Still Important Today?

How important is site speed? Read this detailed post to find out.

Web page fill rate used to be a fundamental element for any website. Site speed was considered a big SEO factor, and much of the web and cellular growth in the past couple of years has revolved around this. However, a lot has changed in the SEO space, and the focus now is on content and functionality. But can excellent functionality and an excellent website rate coexist? What if we bargain website fill rates for more functions that help users?

This is a real situation that many website owners face nowadays. Our WordPress guests will know all too well how agonising it is to have to say no to an excellent plugin, only because it adversely affects the site speed. If only there was a decent middle ground between functions and rates. Now, we’ll look for that factor.

What do search engines say?
Everyone knows that search engines give preference to site speed. This is why search engines have their own PageSpeed device to help website owners improve web page running time. But exactly how important is fill speed?

Studies show that Google tends to prefer faster websites, and on average they show up higher in the search results.

Page speed, however, is only one of the 200+ factors search engines use to figure out ranking position, and web page rate has only ever impacted about 1% of queries. So while it’s just one of many aspects of identifying your site’s position, it certainly must not be ignored, especially since cellular websites can be punished for running gradually.

But don’t take Google’s word for it; they’re known for constantly changing their algorithm! There are other reasons to pay attention to speed scores.

Site rate and UX are directly proportional.
If only I had a dollar for every time I left a site because it was taking too long to load. Well, I would not be rich because I usually like to stick around, but I definitely would own a reasonable gaming laptop.

This isn’t true for most other guests, however. According to research, 51% of internet buyers in the U.S. would not complete a purchase if a site was running slowly. Another study revealed that the requirement for running rate has improved. For example, a web page that took a few moments to fill experienced a 40% transformation hit. In 2014, that same running time experienced a 50% transformation hit.

In addition, around 47% of web customers anticipate how to fill in under a few moments, and during optimum guest periods, 75% of customers are willing to visit opponent websites instead of working with a gradually running web page.

The numbers do not lie! They confirm that, besides making guests happy, having a site that can be accessed quickly is good for business.

In short, if you want individuals to hold around your site and buy, it has to fill in under a few moments. If not, individuals have no doubt about moving to another website.